Tuesday, May 26, 2009

Writing Sample

This brief was published in the Spring'09 issue of the Queen's Alumni Review. It appeared in the Alumni Notes section as a spotlight on the marketing initiative that the ThankQ Graduating Class Gift Commitee organized in November of '08 as a means to kick off fundraising events for the Winter term.


"Students prepare to give back

On November 24, every building on campus was plastered with paper tags identifying all the items inside that had been purchased with the assistance of alumni gifts. From chairs to blackboards to computers, more than 2,000 items were tagged, drawing the philanthropic message to the attention of students. If the tri-colour letter-size tags were not visible enough, three massive “tag” banners were put up on Grant Hall, Stauffer Library, and the fence of the Queen’s Centre construction site.

Tag Day was organized by the student-run ThankQ committee, to recognize student and alumni contributions to Queen’s and to help students think about their class gift campaigns in winter term. November 24 represents the day in the academic year in which students’ tuition stops covering the real expenses of their education: alternate sources, including donations from alumni and students, cover the shortfall for the rest of the year. The ThankQ committee helps graduating students in each faculty raise funds toward their class gift to the University. The 2008 graduating class raised $23,000 for Queen’s.

The tags, which were only on display for 24 hours – long enough to remind students of the extent of the tradition of giving at Queen’s – also promoted the class of 2009 website. For information on the year’s class gifts and each faculty’s progress, go to www.classof2009.ca."

Friday, May 1, 2009

Digital Media Portfolio, updated

A sampling of most recent digital work.

THANKQ GRADUATING CLASS GIFT PROGRAM

As part of my volunteering with this group, I was requested to create a logo and advertising material to promote a university-wide fundraising event.

The event: a Nintendo Rockband tournament where student-created "bands" face one another while playing the game to raise funds for the Graduating Class Gift.
The challenge: make the brand unique, while echoing the Nintendo Rockband video game style.

The logo:

The posters:


The Blog
For event details and registration info, Rock the Gift has it's own Blogger page, with a custom-designed header.



QUEEN'S STUDENT ALUMNI ASSOCIATION

As the VP of Marketing and Communications, I was requested to make some promotional material for a weekend Career Conference on campus. The visual identity of the QSAA brand had to be maintained throughout: using specific "Queen's" colours, fonts, and logos.

The colour image was 1/2 of page 2 in the Queen's Journal

The grayscale image was 1/2 of 5 in Golden Words, the humorous Engineering newspaper




LOGO WORK

Civil Alert

A little while ago I posted a work-in-progress that had since undergone more changes to become the logo of Sabir Bey's Civil Alert World.
When I had received the order, the request was to make a purple metallic phoenix with a gold glow to it. Looking at it now, I may make some changes to it in the near future.

WinterTrekking.com

The Winter Trekkers and Campers Online Community requested a logo showcasing some of the equipment that is featured on their website.
The logo appearing in the top left corner of the page was originally drawn by hand from a photo reference, then scanned and turned into vector art.
This was a collaborative work with ArtTina.

Sk8kicks.com

Sk8kicks.com requested a logo and a banner for their website. The shoe logo was heavily edited from a stock photo, as was the graffiti background. All images are credited to the Stock Exchange.

GOLF101: Queen's Toronto Alumni Golf Tournament


Queen's Toronto Alumni The Queen’s Alumni Branch of Toronto required a logo that was both reminiscent of Queen’s University branding, and was youthful and sporty.

The title suggests a class code that would be appreciated by recent graduates and the overall look is academic in its simplicity but still conveys the necessary message. The “Q” is a vector similar to that used by Queen’s University on its academic materials.



WEBSITE SUPPORT

Over the past four years, I have been the webmaster for Shaping in Canada, Inc., our family-owned fitness studio in Toronto, Ontario.

In addition to ensuring timely news updates of classes and promotions, I have been requested to photograph the studio and keep an up-to-date gallery. Currently, I am working on re-designing the site layout for a third time to make it more user-friendly and enticing.


TRADITIONAL ART

For a gallery of my works in ink, colour, and sketches, please visit my DeviantArt page.


If you like my work and would like to contact me for commissions, please e-mail me at alissa.sokolski@gmail.com.